Brad Russell

Head of Search

About Brad Russell

With 17+ years in digital marketing and SEO, Brad is a proven expert in driving organic visibility and growth. As founder of Digital Hitmen, his passion for long-term SEO strategy and content optimization ensures Discovery Alert reaches investors searching for ASX intelligence worldwide.

Full Bio 
Brad Russell is a seasoned digital marketing strategist and SEO expert with over 17 years of experience helping businesses achieve sustainable online growth. As founder and director of Digital Hitmen, he leads a specialized team delivering high-impact SEO, content strategy, and web development solutions across diverse industries.

Brad’s journey into SEO began at university, where he developed specialized skills that he later refined at Kitchen Warehouse, recognizing the transformative power of quality, long-term search optimization. In 2016, he founded Digital Hitmen with a single client and a vision to be the trusted guide for businesses seeking online success through accessible, personalized digital solutions.

For Discovery Alert, Brad brings critical expertise in building topical authority, optimizing content for both traditional search engines and AI-powered platforms, and ensuring the platform’s ASX investment intelligence reaches global investors at scale. His strategic approach to SEO infrastructure, entity-rich content, and information gain principles aligns perfectly with Discovery Alert’s mission to democratize access to mining and resource market intelligence.

Brad has assembled a trusted team of experts across web design, development, social media, and content creation, ensuring Discovery Alert benefits from comprehensive digital marketing execution. His commitment to long-term results over quick wins drives sustainable traffic growth and positions Discovery Alert as the authoritative voice in ASX mining and resource market coverage.

When he’s not optimizing search strategies, Brad spends time with his young family and plays Australian Rules Football for the Wembley Vets Football Club. He’s a passionate supporter of the Philadelphia 76ers and West Coast Eagles.

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